You don’t have to be on every social network

It’s impossible to maintain an active presence on every social network. But here’s the best part: you don’t have to. If your primary purpose for participating in Social Networking, you should concentrate your efforts where your customers are.

As a default, I recommend a presence on the big three: LinkedIn, Facebook, and Twitter. To use a great analogy comparing Social Networks and attire, here’s what you get: LinkedIn is your business suit, Facebook is business casual, and Twitter is a  24/7 ongoing cocktail party.