In my previous post I wrote about how to get to the 100% completeness mark with the LinkedIn profile. One of the areas to be filled out is the Specialties area. I got some questions regarding what to put in that area.
Remember that LinkedIn is a search engine and that it will search for keywords. The specialty area is one where you can insert the keywords that reflect what you do as well as who you help. This way when someone searches for those keywords, your profile has a chance to appear among the results.
Since one of my specialties is helping BNI members triple the number and quality of referrals they give and receive, I listed that under the specialties in my profile. I also want to attract people to my Corporate Training business and one of the areas I specialize in is in Conflict Resolution among executive teams. So I have that as one of my specialties.
You can list as many specialties as you want. Just make sure that they are relevant to what you do and who you are looking to help.
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