Does the core of your message remain the same no matter what the culture?

by admin on December 2, 2011

This is the fourth question I was asked in a recent interview with

You’ve recently started to do presentations in Dubai. How have you managed to gain a foothold in the Middle Eastern market? Have you had to change or alter your message at all or does the core remain the same no matter the culture or type of business you run?

LinkedIn is responsible for me doing this! I am a member of a worldwide networking organization called BNI and I was contacted by one of the directors from Dubai who wanted to recommend me to one of his members for a Social Media conference they were having in Dubai last year. I said, “sure” thinking that it would never amount to anything. Imagine my surprise when I received a call from the organizer saying that they had looked at my LinkedIn profile and were so impressed that they hired me. I since have been back another time and will do so again next February.

I have had to alter very little since the core content remains the same. The only thing I change a bit are my metaphors and stories to better reflect the local culture.

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