Last week an order came if for my Social Networking for Business Profits – In 30 Minutes a Day or Less eBook. I also got an email from the person who purchased it and it turns out he is someone I hadn’t seen or been in touch with in over 20 years. We had met many years ago at a previous company where I used to lead Personal Growth seminars.

The interesting part is how he found me. He was doing a search for a business podcast and he stumbled upon an interview I had done for an Internet Radio station. Based on our previous relationship and his current interest in Social Media, he decided to purchase the eBook.

He then wrote me an email which allowed us to re-established a connection and started a new conversation. Who knows where this new conversation will lead?

This is what Social Networking is all about. Making new connections, sustaining existing or rekindling previous ones. This is a different mindset than looking at the particular ROI of every activity on-line.

Granted, there needs to be an ROI to Social Networking – otherwise it is easy to get carried and take away from doing business. However, determining how to measure the true ROI of Social Networking may be a bit more complicated.