Understanding how to use Twitter for business

by admin on April 29, 2010

In my LinkedIn presentations I often ask the following two questions:

1- How many of you are on LinkedIn and have a profile? I usually get about 80% of the audience to raise their hands.

2- How may of you are generating business out of LinkedIn? I’m lucky if I get more than 1 or 2 people who raise their hands. More often than not, I get zero.

Most people who are on LinkedIn don’t understand how to use LinkedIn to generate business.

I would venture to say that this is even more prevalent on Twitter. And I would count myself among those who don’t fully understand how to generate business using Twitter.

I just finished reading an article that has an excellent  (and short) case study of how to use Twitter successfully to generate business.  I do believe that if people were exposed to more examples (case studies) of practical, tactical activities that lead to success using Social Networking, it would make it much easier for them to embrace it. You can read the article here.

I you have or have heard about other specific examples involving Twitter such as the one covered in the article, please share them with me.