In my previous post I talked about how Endorsements were mostly “noise” with some limited benefits to building one’s credibility. In this post, I share with you some insights on how you can leverage this feature to make it quite valuable.
If you’ve followed my blog posts over time, you’ve become familiar with the VCP process which stands for Visibility => Credibility => Profitability. Simply stated, people first need to know (or remember) you, then they need to trust you and finally they’ll either do business with you.
Endorsements provide you a great way to gain and/or maintain Visibility with your network. When you endorse someone, they get notified that you did this. This helps them “see” you and remember you. In addition, you also generate a bit of “Goodwill.” People like the fact that someone says something positive about them. One suggestion: I would only endorse people and skills that you can vouch for. Otherwise YOUR CREDIBILITY may suffer.
Below is a short excerpt from a blog post by Prachi Gupta (you may want to read the entire post since it has some additional useful info. re: endorsements:)
- Reach out and reconnect: Use this as an opportunity to keep in touch with your network. When you visit a connection’s profile page, you may see a module up top suggesting relevant skills you can endorse. Use this as an opportunity to reconnect with an old connection by endorsing them for work you’ve done together at your last company.
In conclusion when it comes to Endorsements from a strategic standpoint, giving is better than receiving.