In my previous post, I discussed the concept of Social Insurance. If you haven’t read that post, please do since it provides great context for this one.
Experienced LinkedIn have an expression: “The power is in the 2′s.” What this means is that the second degree connections on LinkedIn are the most valuable connections you can nurture. In fact, some even suggest that the only reason to get first degree connections is so that you get to the 2′s.
The reason why this is so, is because second degree connections are the ones that will open most of the new opportunities for us.
So, I’m thrilled to share that I recently reached my goal of having 1,000,000 second degree connections on LinkedIn. This has made my LinkedIn network a lot more valuable for everyone in it. I look forward to meeting some of those 2′s and turning them into 1′s.
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