Making your LinkedIn profile more effective

by admin on April 15, 2011

One of the main purposes for having a LinkedIn profile is so that you can “be found” by people who are searching for you and/or for what you do (offer.) When people are searching LinkedIn they typically use particular keywords to try to find what they are looking for. Having the right keywords in your profile (those that your prospective customers/partners/employers are using to search) is essential if you want to be found.

On the other hand, if you have your profile full of words that none of your target audience(s) are using to search LinkedIn, is a waste. LinkedIn recently released a list of the mot overused (i.e. ineffective)  keywords. According to LinkedIn data, those terms are:

  1. Extensive experience
  2. Innovative
  3. Motivated
  4. Results-oriented
  5. Dynamic
  6. Proven track record
  7. Team player
  8. Fast-paced
  9. Problem solver
  10. Entrepreneurial

Why should you avoid these words? They’re not “bad” in and of themselves, but because they are so common on LinkedIn profiles, they can appear empty or meaningless to a potential employer or networking contact; there’s nothing memorable about them. If you have these words on your profile, try replacing them with more specific descriptions of your accomplishments and skills.