Is the LinkedIn premium service worth it?

by admin on April 25, 2012

Let me start by offering an analogy. Premium vs. regular gasoline (petrol.) Fact is that some vehicles really benefit from the Premium grade gasoline. However for many others, it is a waste of money.

So as far as the premium LinkedIn service, it all depends on what you are trying to accomplish. The premium version offers more options than the free version but the fact of the matter is that most people fail to fully utilize the free version and therefore waste their money on the premium.

In my opinion the premium version works when you need to have specific searches that only the premium filters allow you to do.

Some will say that InMail – the ability to send messages to ANYONE on LinkedIn are well worth it. However most of the times those messages are still unsolicited and outside of LinkedIn they would be considered Spam. You can do almost as good by building a large, diverse network and getting introduced to people. In addition you can use groups strategically to accomplish the same things.

Other benefits such as being able to see more results and organize profiles are useful but not necessarily a “must have” for most people.

In summary, the premium version DOES HAVE many benefits that for certain people are well worth the price. Does it make sense for you?