Great use of Social Networking

by admin on December 12, 2009

I received an email earlier this week asking for my help to bring some visibility to the short video I’ve embedded below. When the video gets 1 million hits, Medline will be making a huge contribution to the St. Vincent Medical Center, as well as offering free mammograms. All of this is part of a campaign to promote breast cancer awareness.

So after reading the rest of this post, please take 3 minutes to watch the video. You’ll both make a difference and have some fun at the same time. Feel free to use the ReTweet button here as well.

As far as Social Networking goes, this is a great example of it’s power. One of the things I love about Social Networking is experiencing the way networks work. A contact who lives in Minnesota whom I originally met on LinkedIn sent me the email. Our relationship has been growing and we’re at the stage where we are both helping each other. I’ve built enough trust with her that I’m willing to help her with this project. In the process I’m also able to indirectly help a whole bunch of others as well.

The skeptic out there will be saying – “that’s all great, but how does it help you generate more business?” The answer is a combination of facts and faith.

The fact is that I’m building Social Capital. Social Capital is a new kind of currency that you earn when you help others achieve their goals. When you do that, it is the equivalent of putting money into a savings account to be spent at a later date. By helping my contact, she is now much more likely to want to help me in return. Why? This is human nature. Do this hundreds or thousands of times with enough people and you can be building huge reserves of Social Capital. With these kind of reserves you can easily have people helping you earn more money.

The faith part is connected to the law of reciprocity. You get back what you put out there. Some people call it Karma. Whatever it’s name, you must have faith that it will work. Interestingly enough, this is a circular rather than a linear process. What I mean by this is that sometimes the reciprocity doesn’t come directly from the person(s) you originally helped. It comes from seemingly “out of nowhere.” Personally I have experienced many instances where help has come my way “out of nowhere.” Some people call it luck. I choose to attribute this to the law of reciprocity. That’s where faith comes in.

So please enjoy the video and earn a bit of Social Capital in the process.

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