I have been rather reluctant to tweet about personal things. I just didn’t think that anyone would care. However in talking to a friend of mine who uses Twitter a lot, he shared with me that posting personal tidbits about my life, will help others get to know me better. And of course the more people know me, the more likely they are to like me and trust me. And the more they trust me, the more they are likely to do business with me.
So I started posting some personal things. One of my favorite things to do is play baseball – I’m very proud that I’m 50 years old and I still am in good enough shape to play baseball at a competitive level. Well it happens that somebody started following me on Twitter and I found out that it was because of my baseball tweet. This person has gone on to subscribe to my free “QuoteActions” and she is now a prospect in my pipeline.
It is definitely a new – and fun – new world out there.
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Hi, Rick,
According to several of the presenters at a 3 day marketing seminar for interior designers I attended a week or so ago (see http://www.interiordesignsummit.com/), getting personal is *the* key to marketing these days, at least online, which is in turn, *the* key to marketing and PR, period. People are so jaded from being bombarded by advertising of all sorts that they tune most of it out, and don’t trust most of it. They want to do business with people they identify with, not with companies that are pushing product – and it is precisely those more personal posts that help establish that rapport. Even with long-established clients, I think it helps personalize things, too. People are just looking for that common ground and personal touch.
Yes, it’s definitely a new – and very fun – world out there. I’m having a blast learning how to link up my various social networking sites to generate a following and business. It’s clearly the wave of the future.
Wendy Hoechstetter, Allied Member ASID
Hoechstetter Interiors
http://hoechstetterinteriors.wordpress.com