In his “Where have all the agents gone” post, Seth Godin points out that in our world today, anyone who is brokering anything, must be far more than a conduit who puts people together. The agent must add value that cannot be found in technology. Otherwise, people will simply bypass the agent and go directly to the technology. So if you are a travel agent, real estage agent (realtor), insurance agent, etc. you better be thinking and acting along these lines or else you will become obsolete very soon.
Social Networking is a vehicle that will help you add value to people by increasing your reach and your relationships. The more you do this, the more valuable you become to the people you serve.
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