Using Birthdays to build relationship capital (RC)

by admin on June 21, 2010

The key to being successful with Social Networking is building relationships. Malcolm Gladwell in his book The Tipping Point talks about how small actions done over time will add up to a moment when things explode.

This same principle applies to building relationships.  Making new connections on sites such as Twitter, Facebook and LinkedIn is very easy. Turning those connections into relationships takes some work.

The good news is that you can use technology to help you turn contacts into relationships. Remembering and recognizing someone on their birthday is a very powerful tool.

Yesterday I sent one of my casual contacts an electronic birthday card – I was notified that they had a birthday through Plaxo. The action took me less than 30 seconds to complete.

I just received a message from her telling me how I made their day! Who would have thought that this would be the case? I now have a much stronger connection with her thanks to a small action on my part.

Making someone’s day and delighting them is a great way to build relationships. The more we do this the more we are building our relationship capital (RC.)  RC is a form of currency that will yield fabulous results.

How do you build your RC?


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