The purpose of Twitter

by admin on February 27, 2009

Dan Hollings, Internet Marketing Consultant
Image via Wikipedia

Twitter is one of those platforms that you can use any way you want.  However, here’s a concept I just learned from Twitter Genius Dan Hollings. He mentioned that the main purpose of Twitter is to increase the number of people who LISTEN to you vs. the number of people who FOLLOW you.

Great distinction!

People following you is good for your Ego. People listening to you is good for your pocketbook — or your relationship building efforts.

So if you are new to Twitter, think in terms of what would have people want to listen to you? What content are you going to be sharing that makes it worth listening (following) you?

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