Happy Birthday!

One of the best – and easiest – ways to build the relationship with someone is to send them a birthday greeting. I have found, that people love being recognized and birthday’s provide an excellent opportunity to do so.

I personally use a service called Send Out Cards that makes it very simple to send a birthday card via snail mail. However, in order to use this service you must have the person’s address. Plus if I were to send a birthday card to every new contact I meet, it would get very expensive.

Enter Plaxo. Plaxo is a site that notifies me of my contact’s birthdays, plus allows me to send an e-card right from their site.  This morning I sent five birthday cards in less than three minutes.  This is a very small investment of time to generate a great return of Social Capital.

Social Networking is all about building relationships. Looking for and finding opportunities to do this will lead to sales.