Strategies, tools and tactics to help the people just getting started with Social Networking

I received an email earlier this week asking for my help to bring some visibility to the short video I’ve embedded below. When the video gets 1 million hits, Medline will be making a huge contribution to the St. Vincent Medical Center, as well as offering free mammograms. All of this is part of a campaign to promote breast cancer awareness.

So after reading the rest of this post, please take 3 minutes to watch the video. You’ll both make a difference and have some fun at the same time. Feel free to use the ReTweet button here as well.

As far as Social Networking goes, this is a great example of it’s power. One of the things I love about Social Networking is experiencing the way networks work. A contact who lives in Minnesota whom I originally met on LinkedIn sent me the email. Our relationship has been growing and we’re at the stage where we are both helping each other. I’ve built enough trust with her that I’m willing to help her with this project. In the process I’m also able to indirectly help a whole bunch of others as well.

The skeptic out there will be saying – “that’s all great, but how does it help you generate more business?” The answer is a combination of facts and faith.

The fact is that I’m building Social Capital. Social Capital is a new kind of currency that you earn when you help others achieve their goals. When you do that, it is the equivalent of putting money into a savings account to be spent at a later date. By helping my contact, she is now much more likely to want to help me in return. Why? This is human nature. Do this hundreds or thousands of times with enough people and you can be building huge reserves of Social Capital. With these kind of reserves you can easily have people helping you earn more money.

The faith part is connected to the law of reciprocity. You get back what you put out there. Some people call it Karma. Whatever it’s name, you must have faith that it will work. Interestingly enough, this is a circular rather than a linear process. What I mean by this is that sometimes the reciprocity doesn’t come directly from the person(s) you originally helped. It comes from seemingly “out of nowhere.” Personally I have experienced many instances where help has come my way “out of nowhere.” Some people call it luck. I choose to attribute this to the law of reciprocity. That’s where faith comes in.

So please enjoy the video and earn a bit of Social Capital in the process.

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Many people attribute this to age. However I happen to disagree. There are many people in their 50′s – myself included – and older that get the power of Social Networking. The problem is not age but mindset.

Seth Godin, recently wrote a post where he says that the reason it is so hard for companies to understand and embrace Social Media, is because it is a process and not an event. Processes take time and they are harder to manage than events.

In the fast-paced world that we live in, the tendency is to focus more and more on events and less and less on processes. While events may be sexier and garner the headlines, remember what Aesop’s fable of the Turtle and the Hare taught us: slow and steady wins the race. Embrace the process!

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One of the three pillars of building an effective Social Networking strategy is increasing your credibility. When people trust you they will listen to you. So I’m always looking for ways to increase my credibility online.

ReallyWho.com can help you increase your credibility online. They have a pretty slick system that allows them to verify that you are indeed a real person with a real physical address. This greatly reduces the chances that spammers would use their service – since the last thing that they want is for people online to know their real name and/or location. As you can see from my picture below, they add a verify banner to your image that you can then place on your Social Media sites to increase people’s trust in you.

Remember that trust and credibility are built over time and in little increments. This is one step that will help you. I highly encourage that you at least check them out.

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Social Networking is all about building relationships. The way you build relationships is by using the VCP model – Visibility, Credibility & Profitability. You build Visibility over the long term by being consistently present. You build Credibility by consistently offering valuable items to others.

If you are going to succeed in Social Networking, you must be a giver first. So you must have a strategy for giving. Whether it is information, access, entertainment, joy, etc. you must consistently focus on giving something of value away. When you do this, people will notice and they will begin to engage in conversations with you. If you respond appropriately,these conversations will continue. And after they continue for a while, some of these conversations will turn into business for you.

Remember: there are no magic pills. There are no shortcuts. Slow and steady wins the race.

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Please view the following slideshare presentation to see how to turn LinkedIn into an asset. Be sure to have your speakers on and to click on the green play button in the middle of the player.

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I originally met Paul Clegg online through ecademy.com. Paul lives in the U.K. while I live in San Diego, CA. When I first connected with him we exchanged a couple messages but nothing much came of our initial connection.

A few weeks ago my company had a Sponsor’s booth at the BNI International conference in Long Beach CA. While manning the booth, this gentleman approaches my booth and says – “Hi Rick, I’m Paul Clegg and we originally met on ecademy.” I really had no idea that he was involved with BNI so meeting him there was a big surprise. Though it was the first time I “really” met him, it felt like I was reconnecting with an old friend.

For the next several days, Paul and I had some great interactions. He proceeded to send many people to our booth and was instrumental in us completing several sales offering his testimonial about how much he enjoyed receiving QuoteActions. When we parted company, he had become a QuoteActions sender and we had agreed to stay in touch and look for opportunities to collaborate.

Today I received this personalized Send Out Card from Paul. Inside of the card he congratulated me for making the playoffs with my baseball team – something I had twitted about last week. Remember that Paul is from the U.K. where they don’t follow baseball!

The reason I’m sharing this with you, is because Paul embodies what Social Networking is all about – starting, building & continuing relationships. He is a master networker that combines online and offline networking methods in an exceptional manner. He understands what it takes to build and continue relationships. The fact he was paying attention to what I was sharing from my personal life and took the time to acknowledge it by sending me a card is so remarkable that here I am sharing about it and telling the whole world about it.

Please visit his blog and connect with him on Twitter at http://www.twitter.com/paulclegg

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I received the message below in response to a connection request on LinkedIn:

Hello Rick – I’ve always been torn about whether or not to link with someone I don’t know. It seems to defeat the purpose – to refer or introduce you to others in my network. Just yesterday I called a friend to ask about someone in her network and she said she didn’t know the person. That makes the connection useless, don’t you think?

I believe this person’s perspective is quite common. She found my response useful and so may you. Would love to hear your comments.

Jim (not his real name),

I fully understand your feelings. When I first started using LinkedIn and other Social Networking sites, my approach was to only accept invitations from people I knew personally. I wasn’t going to be one of those people who have hundreds or thousands of meaningless connections.

I then started realizing that with this approach, my networking was going to be extremely limited – and mostly useless. This is because I would be networking with people I was already networking with. Not a lot of growth potential there.

Back then, I also started doing some article writing. Whenever people commented on my articles, I would write them an email thanking them. This led me to having conversations with many of these folks. And before long I started adding those people to my network.

Social Networking is all about relationships. However, the value of our network is based on both the QUALITY (depth) and the QUANTITY (reach) of our relationships. It is not an “either/or” but rather a “both/and” proposition.

While you and I don’t know each other, we do share several things in common. We are connected to some individuals we both know, we are both in BNI, we participate on LinkedIn and we belong to some of the same LinkedIn groups. That’s a good start to our relationship.

Now we’re having a conversation (albeit by email.) Who knows where this will lead? However, if you fail to accept my invitation, it will certainly lead nowhere.

Does that mean I personally know every person my network? No, it doesn’t. However everyone in my network has the potential to contribute something to someone else in my network. Take you for example, you have knowledge in Reverse Mortgages, something about which I know very little. If someone in my network were to ask me for a question or recommendation in this area, I wouldn’t hesitate to tap into your expertise. I might contact you asking you for information or I may offer your name to my contact and have them contact you directly, etc.

Bottom line, Social Networking is about a mindset. If you are connecting with people for the exclusive purpose of “what can I get?” then numbers are quite useless. However, if your purpose for growing your network is so that you can offer more opportunities to “give” then numbers do matter.

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You can now have your Twitter account visible on your LinkedIn profile. This is great news because you will be able to easily follow your LinkedIn connections and vice versa. This development together with the Twitter lists makes it for some very interesting possibilities.

Go ahead and add your Twitter ID to your LinkedIn profile

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This tip came courtesy of Mary Gillen.

Want to search for links shared by a specific person on Twitter, and avoid the rest of the blah blah blah? In the Twitter search form, be more specific:

from:Twitterusername filter:links

Example:

from:stayingintouch filter:links

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