How to edit your LinkedIn Profile’s Headline

by admin on December 5, 2014

Your LinkedIn profile’s headline is a key element in your LinkedIn profile. Most people have a “functional headline” – one that states their title i.e. Realtor, General Manager of XYZ company, etc. I recommend that your headline either create some curiosity/interest in what you do and/or offer a compelling benefit to your target audience. Please watch the video below on how to change the headline.

How to be strategic with your LinkedIn updates

by admin on November 15, 2014

There are three critical success factors on LinkedIn:
1- Your profile
2- Your network
3- Your strategic activities

Nowadays your activities on LinkedIn can pretty much be boiled down to publishing status updates and participation in groups. In this video I talk about the purpose, frequency and content of effective status updates. Enjoy.

Anatomy of a great LinkedIn recommendation

by admin on October 12, 2014

I recently saw an excellent post on the value of a LinkedIn recommendation. The author also had some great suggestions as to what makes a valuable recommendation. See below.

Writing a recommendation lets you drill down into the how and why of your experience working with someone. The golden rule of powerful recommendations is “Show, don’t tell”. Wouldn’t it be more telling to read how Allison built and motivated her team to achieve stellar results instead of reading that “Allison is a great manager”? Always remember that the most compelling recommendations tell a story rather than provide empty statements.

A well-done recommendation should describe and give specific examples, whether they reflect someone’s ability to excel under pressure, act as a compassionate leader, succeed as a collaborative team-member or business partner. For recruiters, future hires or potential business partners, such a recommendation provides an important sign that this connection could be the person they are looking for.

If you’re the one looking to receive recommendations, always begin by identifying the people who know you well and who can best speak to your aptitude for excelling in a particular professional domain, attest to your leadership or management skills or shed light on some of your best accomplishments.

How to find your tagged LinkedIn connections

by admin on October 2, 2014

If you’ve been following this blog you’ve know that I equate navigating LinkedIn to shopping at Costco! They’re constantly moving things around to get you to spend more time on the site. And this can be VERY frustrating.

One of my clients asked about finding his tagged connections. The video below shows you how to do this.

Publishing your content on LinkedIn PULSE

by admin on September 26, 2014

If you’d like to publish your blog content on LinkedIn, LinkedIn’s PULSE will allow you to do this. On your Home page, in the field where you would type in a status update, look to the right of that box for a pencil icon. If you see the icon, you have the publishing tool. (If not, be patient…the tool is still rolling out.) Click on the pencil and a blogging space will appear.

How to tag your LinkedIn connections

by admin on September 12, 2014

Tagging your LinkedIn connections allows you to organize your contacts. In this video I show you how to perform this task.

How do direct people to your LinkedIn profile

by admin on September 2, 2014

I tell my clients that your LinkedIn profile needs to be viewed as your sales page vs. your resume. If you have an effective profile then you’ll want to maximize it’s exposure. The short video below shows you how to find your LinkedIn URL so you can share it with people.

Adding a video to your LinkedIn profile is very simple and easy. The following short video shows you how to do this.

LinkedIn is all about getting introductions FROM the people you know TO the people you’d like to meet. In the following short video you can see both the mechanics and the strategic approach to making this happen.

With LinkedIn constantly changing the user interface it can be very frustrating to find where things are. Please watch the video below to locate the tags you’ve created for your contacts.